New PDF release: A case study of EasyJet and the airline industry

By Florian Mayer

Seminar paper from the 12 months 2003 within the topic company economics - advertising and marketing, company communique, CRM, industry study, Social Media, grade: seventy nine, college of Leeds (Trinity & All Saints College), direction: complicated advertising, (40 Fußnoten) entries within the bibliography, language: English, summary: This paper offers an intensive advertising plan for the no-frills, inexpensive airline EasyJet by means of following a certified and widely-used and permitted advertising making plans constitution. To familiarise the reader with the airline in addition to EasyJet, the corporate lower than research the following, the textual content begins with an advent to EasyJet’s company historical past and its present place in the airline industry.

Then, an exterior and inner research of EasyJet’s enterprise follows which culminates in a SWOT research. The paper concludes with a advertising plan advice to additional EasyJet’s progress in overseas air transport.

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A case study of EasyJet and the airline industry by Florian Mayer


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