New PDF release: Advertising Account Planning: Planning and Managing an IMC

By Larry Kelley,Donald W. Jugenheimer

Concise but entire, this useful advisor covers the severe function of the account planner in ads. the recent variation of Advertising Account Planning gains a number of new themes in addition to deeper content material in latest parts in response to suggestions from scholars, teachers and practitioners.

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Advertising Account Planning: Planning and Managing an IMC Campaign by Larry Kelley,Donald W. Jugenheimer

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