By John Larson,Bennett McClellan
Written by way of hugely profitable enterprise coaches and administration experts, this booklet explains tips on how to enhance profitability through targeting turning a business's already happy buyers into hugely chuffed shoppers through elimination their feel of danger. The authors additionally offer a fail-safe technique for choosing the hazards inherent on your business.
• presents research-based insights into client habit throughout a various sequence of companies, together with health and wellbeing care, meals provider, motels, prescription drugs, and retail
• Demonstrates that the belief of there being a linear dating among consumer pride and client loyalty is a myth
• Refutes the oft-heard objection that developing hugely happy shoppers is just too expensive via exhibiting that hugely happy buyers are continuously 2–5 percentage more affordable to serve than chuffed ones
• deals enterprise proprietors and bosses a confirmed method for higher realizing the main features of a company's product and repair choices that create hugely chuffed customers
• Examines the organizational demanding situations inherent in deploying a consumer loyalty initiative and discusses ways in which profitable businesses have conquer those challenges
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Additional info for Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers
Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers by John Larson,Bennett McClellan