Read e-book online CASE STUDIES IN MARKETING: THE INDIAN CONTEXT PDF

By R. SRINIVASAN

This well-received and favored booklet through the scholars of industrial faculties around the kingdom, in its 6th version, presents circumstances which have been culled from the true company global and drawn from real sources.

In this revised variation, many of the instances were completely up-to-date and following 4 new instances were introduced:

• Indian Retail Industry
• Indian Airline Industry
• Hindustan Unilever Limited
• 3G community in India

These circumstances spotlight the company surroundings of other businesses, in particular from the view of competitiveness, product improvement, industry concepts and foreign business.

The proof and information given within the case stories are compiled and awarded in an easy and easy-to-read sort for larger figuring out of the marketplace practices.

The publication is intended as an accessory textual content for postgraduate scholars of administration. along with, executives attending a variety of administration and improvement programmes could even be significantly benefited by means of studying this book.

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CASE STUDIES IN MARKETING: THE INDIAN CONTEXT by R. SRINIVASAN


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