By Alexander H. Kracklauer,D. Quinn Mills,Dirk Seifert
Driven through quickly altering company environments and more and more not easy shoppers, many organisations are searching for new how one can in attaining and maintain a aggressive virtue through shopper intimacy and CRM. This ebook provides a brand new strategic framework that has been validated effectively with quite a few worldwide businesses. New administration thoughts equivalent to Collaborative Forecasting and Replenishment, CRM, classification administration, and Mass Customization are built-in into one holistic process. specialists from businesses like McKinsey and Procter&Gamble, in addition to authors from well known educational associations, provide necessary insights on how you can redecorate companies for the long run.
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Additional info for Collaborative Customer Relationship Management: Taking CRM to the Next Level
Collaborative Customer Relationship Management: Taking CRM to the Next Level by Alexander H. Kracklauer,D. Quinn Mills,Dirk Seifert