By Ed Peelen,Rob Beltman
Customer dating administration provides a well-balanced assurance of strategy and enterprise, advertising and marketing elements, analytical CRM, operational CRM, CRM platforms and their implementation. it's the merely finished educational textual content to hide the full scope of CRM from a advertising administration perspective.
Geared to MBA scholars and complex undergraduate scholars, in addition to these taking classes on CRM, direct advertising, dating advertising, database administration or company intelligence, the booklet is additionally applicable for graduate scholars in details administration attending classes on CRM and members in particular CRM/database administration.
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Extra resources for Customer Relationship Management
Customer Relationship Management by Ed Peelen,Rob Beltman