Download PDF by Alok Kumar Rai: Customer Relationship Management: Concepts and Cases

By Alok Kumar Rai

leading edge options are taken up through the firms this present day to hunt, allure, and win new consumers, nurture and hold the prevailing ones, attract former consumers again into the fold, and decrease the prices of selling and shopper carrier. purchaser dating administration denotes a company-wide company method embracing all client-facing departments. This ebook offers an analytical perception at the CRM practices followed via a variety of businesses, and the developments made within the box. The publication elaborates the function of IT in CRM know-how (e-CRM) like facts mining, warehousing and so forth.
Intended as a textual content for the scholars of administration, the booklet can turn out both important for the shops, bankers, insurers, and telecom pros.

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Customer Relationship Management: Concepts and Cases by Alok Kumar Rai


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