By Giuseppe Bertoli,Bruno Busacca
In questa prospettiva, il quantity approfondisce il contributo del advertising alla creazione del valore dell'impresa. Dopo aver illustrato le fondamentali strategie alla base del miglioramento delle functionality di advertising and marketing, il libro analizza i legami esistenti fra valore according to il cliente, patron pride e relazioni con i clienti, approfondendo tecniche di misurazione e implicazioni economiche.
In questa nuova edizione sono stati approfonditi alcuni aspetti analitici e decisionali delle strategie di advertising, gli ambiti d'indagine concernenti il valore in keeping with il cliente e i hole di consumer delight. Inoltre, si curato l'aggiornamento della letteratura, degli esempi e dei casi aziendali, nonché il riferimento alle implicazioni delle nuove tecnologie.
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Extra info for Customer value - seconda edizione: Soddisfazione, fedeltà, valore (Alfaomega) (Italian Edition)
Customer value - seconda edizione: Soddisfazione, fedeltà, valore (Alfaomega) (Italian Edition) by Giuseppe Bertoli,Bruno Busacca